Minggu, 06 Oktober 2013

English Business 1


1.       Definition of English Business and Type of English Letter

Definition :

English as used in business; specif : the study and practice of composition with emphasis on correctness, propriety, spelling, punctuation, and the forms of business correspondence. English as taught in non-English-speaking countries in courses that emphasize its commercial rather than its cultural importance and that are normally designed to produce conversational fluency within a limited vocabulary.

There are a number of types of business letters in English. Accomplished speakers of English also need to be able to write the following types of business letters to be successful in business. Begin with a clear understanding of business letter writing basics. I will explain about Type of English Letter such as :

·         Making An Inquiry
Make an inquiry when you are requesting more information about a product or service. This type of business letter tends to include specific information such as product type, as well as asking for further details in the form of brochures, catalogs, telephone contact, etc. Making inquiries can also help you keep up on your competition. Use this letter template to ensure you receive a prompt reply.

·         Sales Letters
Sales Letters are used to introduce new products to new customers and past clients. It's important to outline an important problem that needs to be solved and provide the solution in sales letters. This example letter provides an outline, as well as important phrases to use when sending out a wide variety of sales letters. Sales letters can be improved through the use of personalization in some means in order to ensure attention.

·         Replying to an Inquiry
Replying to inquiries are one of the most important business letters that you write. Successfully replying to an inquiry can help you complete a sale or lead to new sales. Customers who make inquiries are interested in specific information, and are excellent business prospects. Learn how to thank the customers, provide as much information as possible, as well as make a call to action for a positive outcome.

·         Account Terms and Conditions
When a new customer opens an account it is essential to inform them of account terms and conditions. If you run a small business, it is common to provide these terms and conditions in the form of a letter. This guide provides a clear example on which you can base your own business letters providing account terms and conditions.

·         Letters of Acknowledgment
For legal purposes letters of acknowledgment are often requested. These letters are also referred to as letters of receipt and tend to be rather formal and short. These two examples letters will provide you with a template to use in your own work and can be easily adapted for a number of purposes.

·         Placing an Order
As a business person, you will often place an order - especially if you have a large supply chain for your product. This example business letter provides an outline to make sure your order placement is clear so that you receive exactly what you order.

·         Making a Claim
Unfortunately, from time to time it is necessary to make a claim against unsatisfactory work. This example business letter provides a strong example of a claim letter and includes important phrases to express your dissatisfaction and future expectations when making a claim.

·         Adjusting a Claim
Even the best business may make a mistake from time to time. In this case, you may be called upon to adjust a claim. This type of business letter provides an example to send to unsatisfied customers making sure that you address their specific concerns, as well as retain them as future customers.

·         Cover Letters
Cover letters are extremely important when applying for a new position. Cover letters should include a short introduction, highlight the most important information in your resume and elicit a positive response from your prospective employer. These two examples of cover letters are part of a larger section on the site providing all the information you will need on taking an interview in English during your job search.


2.       Part of English Business

This resource is organized in the order in which you should write a business letter, starting with the sender's address if the letter is not written on letterhead. I will explain about Part of English Business such as :

·         Sender's Address
The sender's address usually is included in letterhead. If you are not using letterhead, include the sender's address at the top of the letter one line above the date. Do not write the sender's name or title, as it is included in the letter's closing. Include only the street address, city, and zip code.

·         Date
The date line is used to indicate the date the letter was written. However, if your letter is completed over a number of days, use the date it was finished in the date line. When writing to companies within the United States, use the American date format. (The United States-based convention for formatting a date places the month before the day. For example: June 11, 2001. ) Write out the month, day and year two inches from the top of the page. Depending which format you are using for your letter, either left justify the date or tab to the center point and type the date.

·         Inside Address
The inside address is the recipient's address. It is always best to write to a specific individual at the firm to which you are writing. If you do not have the person's name, do some research by calling the company or speaking with employees from the company. Include a personal title such as Ms., Mrs., Mr., or Dr. Follow a woman's preference in being addressed as Miss, Mrs., or Ms. If you are unsure of a woman's preference in being addressed, use Ms. If there is a possibility that the person to whom you are writing is a Dr. or has some other title, use that title. Usually, people will not mind being addressed by a higher title than they actually possess. To write the address, use the U.S. Post Office Format. For international addresses, type the name of the country in all-capital letters on the last line. The inside address begins one line below the sender's address or one inch below the date. It should be left justified, no matter which format you are using.

·         Salutation
Use the same name as the inside address, including the personal title. If you know the person and typically address them by their first name, it is acceptable to use only the first name in the salutation (for example: Dear Lucy:). In all other cases, however, use the personal title and last/family name followed by a colon. Leave one line blank after the salutation.
If you don't know a reader's gender, use a nonsexist salutation, such as their job title followed by the receiver's name. It is also acceptable to use the full name in a salutation if you cannot determine gender. For example, you might write Dear Chris Harmon: if you were unsure of Chris's gender.

·         Body
For block and modified block formats, single space and left justify each paragraph within the body of the letter. Leave a blank line between each paragraph. When writing a business letter, be careful to remember that conciseness is very important. In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of action.

·         Closing
The closing begins at the same vertical point as your date and one line after the last body paragraph. Capitalize the first word only (for example: Thank you) and leave four lines between the closing and the sender's name for a signature. If a colon follows the salutation, a comma should follow the closing; otherwise, there is no punctuation after the closing.

·         Enclosures
If you have enclosed any documents along with the letter, such as a resume, you indicate this simply by typing Enclosures one line below the closing. As an option, you may list the name of each document you are including in the envelope. For instance, if you have included many documents and need to ensure that the recipient is aware of each document, it may be a good idea to list the names.

·         Typist initials
Typist initials are used to indicate the person who typed the letter. If you typed the letter yourself, omit the typist initials.


3.       Style of Enlgish Letter

In this section, i will explain about Style of English Letter because there are many of style such as :

Style 1 : FULL BLOCK STYLE
_____________________ _________________________________ (1)
_____________________
_____________________________________________________________________
________________ (2)

________________ (3)

__________________
__________________
__________________ (4)
__________________

______________________(5)

____________________ (6)

______________________________ (7)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (8)

_____________________________________________________________
_____________________________________________________________


__________________ (9)


__________________ (10)

__________________ (11)
__________________ (12)

Description :
1.    Letterhead
2.    Reference
3.    Date line
4.    Inside address
5.    Attention line
6.    Salutation
7.    Subject line
8.    Body of  letter
9.    Complimentary close
10.  Signature
11.  Enclosure
12.  Carbon copy notation


Style 2 : BLOCK STYLE
_____________________ _________________________________ (1)
_____________________

______________________________________________________________________
________________ (2)                                  ____________________ (3)

__________________
__________________ (4)
__________________
__________________

______________________(5)

____________________ (6)

______________________________ (7)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (8)

_____________________________________________________________
_____________________________________________________________

___________________ (9)

___________________ (10)

Description :
1.            Letterhead
2.            Reference
3.            Date line
4.            Inside address
5.            Attention line
6.            Salutation
7.            Subject line
8.            Body of  letter
9.            Complimentary close
10.          Signature


Style 3 : SEMI BLOCK STYLE

______________________ _________________________________ (1)
______________________

_______________________________________________________________________
________________ (2)                                     ___________________ (3)

__________________
__________________ (4)
__________________
__________________

______________________(5)

____________________ (6)

____________________________________ (7)

_______________________________________________________
_____________________________________________________________

_______________________________________________________
_____________________________________________________________ (8)

_______________________________________________________
_____________________________________________________________

___________________(9)


____________________(10)

Description :
1.            Letterhead
2.            Reference
3.            Date line
4.            Inside address
5.            Attention line
6.            Salutation
7.            Subject line
8.            Body of  letter
9.            Complimentary close
10.          Signature


Style 4 : SIMPLIFIED STYLE
___________________ ________________________________ (1)
________________________

______________________________________________________________________
________________ (2)

________________ (3)

__________________
__________________ (4)
__________________
__________________

______________________(5)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (6)

_____________________________________________________________
_____________________________________________________________



_____________________ (7)

Description :
1.          Letterhead
2.          Reference
3.          Date line
4.          Inside address
5.          Subject line
6.          Body of Letter
7.          Signature


Style 5 : HANGING INDENTATION STYLE
______________________ _________________________________ (1)
______________________

_______________________________________________________________________
________________ (2)                                      ___________________(3)

__________________
__________________
__________________ (4)
__________________

______________________(5)


___________________________ (6)

_____________________________________________________________
_____________________________________________________________

_____________________________________________________________
_____________________________________________________________ (7)

_____________________________________________________________
_____________________________________________________________


__________________ (8)

__________________ (9)

Description :
1.          Letterhead
2.          Reference
3.          Date line
4.          Inside address
5.          Salutation
6.          Subject line
7.          Body of  letter
8.          Complimentary close
9.          Signature


Source :
http://www.merriam-webster.com/dictionary/business%20english
http://esl.about.com/od/businessenglishwriting/a/Types-Of-Business-Letters.htm
https://owl.english.purdue.edu/owl/resource/653/01/
http://masterpiace.blogspot.com/2011/10/form-and-style-business-english-latter2.html

Tidak ada komentar:

Posting Komentar