1. Definition of English Business
and Type of English Letter
Definition :
English as used in business; specif : the study and practice of composition with emphasis on correctness, propriety, spelling, punctuation, and the forms of business correspondence. English as taught in non-English-speaking countries in courses that emphasize its commercial rather than its cultural importance and that are normally designed to produce conversational fluency within a limited vocabulary.
There are a number of types of business letters in English. Accomplished speakers of English also need to be able to write the following types of business letters to be successful in business. Begin with a clear understanding of business letter writing basics. I will explain about Type of English Letter such as :
·
Making
An Inquiry
Make an
inquiry when you are requesting more information about a product or service.
This type of business letter tends to include specific information such as
product type, as well as asking for further details in the form of brochures,
catalogs, telephone contact, etc. Making inquiries can also help you keep up on
your competition. Use this letter template to ensure you receive a prompt
reply.
·
Sales
Letters
Sales
Letters are used to introduce new products to new customers and past clients.
It's important to outline an important problem that needs to be solved and
provide the solution in sales letters. This example letter provides an outline,
as well as important phrases to use when sending out a wide variety of sales
letters. Sales letters can be improved through the use of personalization in
some means in order to ensure attention.
·
Replying
to an Inquiry
Replying
to inquiries are one of the most important business letters that you write.
Successfully replying to an inquiry can help you complete a sale or lead to new
sales. Customers who make inquiries are interested in specific information, and
are excellent business prospects. Learn how to thank the customers, provide as
much information as possible, as well as make a call to action for a positive
outcome.
·
Account
Terms and Conditions
When a
new customer opens an account it is essential to inform them of account terms
and conditions. If you run a small business, it is common to provide these
terms and conditions in the form of a letter. This guide provides a clear
example on which you can base your own business letters providing account terms
and conditions.
·
Letters
of Acknowledgment
For legal
purposes letters of acknowledgment are often requested. These letters are also
referred to as letters of receipt and tend to be rather formal and short. These
two examples letters will provide you with a template to use in your own work
and can be easily adapted for a number of purposes.
·
Placing
an Order
As a business
person, you will often place an order - especially if you have a large supply
chain for your product. This example business letter provides an outline to
make sure your order placement is clear so that you receive exactly what you
order.
·
Making
a Claim
Unfortunately,
from time to time it is necessary to make a claim against unsatisfactory work.
This example business letter provides a strong example of a claim letter and
includes important phrases to express your dissatisfaction and future
expectations when making a claim.
·
Adjusting
a Claim
Even the
best business may make a mistake from time to time. In this case, you may be
called upon to adjust a claim. This type of business letter provides an example
to send to unsatisfied customers making sure that you address their specific
concerns, as well as retain them as future customers.
·
Cover
Letters
Cover
letters are extremely important when applying for a new position. Cover letters
should include a short introduction, highlight the most important information
in your resume and elicit a positive response from your prospective employer.
These two examples of cover letters are part of a larger section on the site
providing all the information you will need on taking an interview in English
during your job search.
2. Part of English Business
This resource is organized in the order in which you should write a business letter, starting with the sender's address if the letter is not written on letterhead. I will explain about Part of English Business such as :
· Sender's
Address
The
sender's address usually is included in letterhead. If you are not using
letterhead, include the sender's address at the top of the letter one line
above the date. Do not write the sender's name or title, as it is included in
the letter's closing. Include only the street address, city, and zip code.
·
Date
The date
line is used to indicate the date the letter was written. However, if your
letter is completed over a number of days, use the date it was finished in the
date line. When writing to companies within the United States, use the American
date format. (The United States-based convention for formatting a date places
the month before the day. For example: June 11, 2001. ) Write out the month,
day and year two inches from the top of the page. Depending which format you
are using for your letter, either left justify the date or tab to the center
point and type the date.
·
Inside
Address
The
inside address is the recipient's address. It is always best to write to a
specific individual at the firm to which you are writing. If you do not have
the person's name, do some research by calling the company or speaking with
employees from the company. Include a personal title such as Ms., Mrs., Mr., or
Dr. Follow a woman's preference in being addressed as Miss, Mrs., or Ms. If you
are unsure of a woman's preference in being addressed, use Ms. If there is a
possibility that the person to whom you are writing is a Dr. or has some other
title, use that title. Usually, people will not mind being addressed by a
higher title than they actually possess. To write the address, use the U.S.
Post Office Format. For international addresses, type the name of the country
in all-capital letters on the last line. The inside address begins one line
below the sender's address or one inch below the date. It should be left
justified, no matter which format you are using.
·
Salutation
Use the
same name as the inside address, including the personal title. If you know the
person and typically address them by their first name, it is acceptable to use
only the first name in the salutation (for example: Dear Lucy:). In all other
cases, however, use the personal title and last/family name followed by a
colon. Leave one line blank after the salutation.
If you
don't know a reader's gender, use a nonsexist salutation, such as their job
title followed by the receiver's name. It is also acceptable to use the full
name in a salutation if you cannot determine gender. For example, you might
write Dear Chris Harmon: if you were unsure of Chris's gender.
·
Body
For block
and modified block formats, single space and left justify each paragraph within
the body of the letter. Leave a blank line between each paragraph. When writing
a business letter, be careful to remember that conciseness is very important.
In the first paragraph, consider a friendly opening and then a statement of the
main point. The next paragraph should begin justifying the importance of the
main point. In the next few paragraphs, continue justification with background
information and supporting details. The closing paragraph should restate the
purpose of the letter and, in some cases, request some type of action.
·
Closing
The
closing begins at the same vertical point as your date and one line after the
last body paragraph. Capitalize the first word only (for example: Thank you)
and leave four lines between the closing and the sender's name for a signature.
If a colon follows the salutation, a comma should follow the closing;
otherwise, there is no punctuation after the closing.
·
Enclosures
If you
have enclosed any documents along with the letter, such as a resume, you
indicate this simply by typing Enclosures one line below the closing. As an
option, you may list the name of each document you are including in the
envelope. For instance, if you have included many documents and need to ensure
that the recipient is aware of each document, it may be a good idea to list the
names.
·
Typist
initials
Typist
initials are used to indicate the person who typed the letter. If you typed the
letter yourself, omit the typist initials.
3. Style of Enlgish Letter
In this section, i will explain about Style of English Letter because there are many of style such as :
Style 1 : FULL
BLOCK STYLE
_____________________ _________________________________ (1)
_____________________
_____________________________________________________________________
________________ (2)
________________ (3)
__________________
__________________
__________________ (4)
__________________
______________________(5)
____________________ (6)
______________________________ (7)
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
(8)
_____________________________________________________________
_____________________________________________________________
__________________ (9)
__________________ (10)
__________________ (11)
__________________ (12)
Description :
1. Letterhead
2. Reference
3. Date line
4. Inside address
5. Attention line
6. Salutation
7. Subject line
8. Body of letter
9. Complimentary
close
10. Signature
11. Enclosure
12. Carbon copy
notation
Style 2 : BLOCK
STYLE
_____________________ _________________________________ (1)
_____________________
______________________________________________________________________
________________ (2)
____________________
(3)
__________________
__________________ (4)
__________________
__________________
______________________(5)
____________________ (6)
______________________________ (7)
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
(8)
_____________________________________________________________
_____________________________________________________________
___________________ (9)
___________________ (10)
Description :
1. Letterhead
2. Reference
3. Date line
4. Inside
address
5. Attention
line
6. Salutation
7. Subject
line
8. Body
of letter
9.
Complimentary close
10. Signature
Style 3 : SEMI
BLOCK STYLE
______________________ _________________________________ (1)
______________________
_______________________________________________________________________
________________ (2)
___________________ (3)
__________________
__________________ (4)
__________________
__________________
______________________(5)
____________________ (6)
____________________________________ (7)
_______________________________________________________
_____________________________________________________________
_______________________________________________________
_____________________________________________________________
(8)
_______________________________________________________
_____________________________________________________________
___________________(9)
____________________(10)
Description :
1. Letterhead
2. Reference
3. Date line
4. Inside
address
5. Attention
line
6. Salutation
7. Subject
line
8. Body of letter
9.
Complimentary close
10. Signature
Style 4 :
SIMPLIFIED STYLE
___________________ ________________________________ (1)
________________________
______________________________________________________________________
________________ (2)
________________ (3)
__________________
__________________ (4)
__________________
__________________
______________________(5)
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
(6)
_____________________________________________________________
_____________________________________________________________
_____________________ (7)
Description :
1. Letterhead
2. Reference
3. Date line
4. Inside
address
5. Subject line
6. Body of
Letter
7. Signature
Style 5 : HANGING
INDENTATION STYLE
______________________ _________________________________ (1)
______________________
_______________________________________________________________________
________________ (2) ___________________(3)
__________________
__________________
__________________ (4)
__________________
______________________(5)
___________________________ (6)
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
(7)
_____________________________________________________________
_____________________________________________________________
__________________ (8)
__________________ (9)
Description :
1. Letterhead
2. Reference
3. Date line
4. Inside
address
5. Salutation
6. Subject line
7. Body of letter
8.
Complimentary close
9. Signature
Source :
http://www.merriam-webster.com/dictionary/business%20english
http://esl.about.com/od/businessenglishwriting/a/Types-Of-Business-Letters.htm
https://owl.english.purdue.edu/owl/resource/653/01/
http://masterpiace.blogspot.com/2011/10/form-and-style-business-english-latter2.html
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